First Direct Lending

First Direct Lending was founded by a group of passionate mortgage lenders with a vision to break down the barriers between lenders and their customers. We set out to build a system to save our customers time, money and frustration. Mission Accomplished.

The right people, meaningful technology and efficient processes is in our DNA. The leadership team is excited to introduce our digital mortgage marketplace with purity of focus on transforming the mortgage experience with REFI.COM.


REFI.COM gives customers the power to get the lowest interest rates available on the loans they need, to live life on their terms. We continue to build a modern mortgage marketplace focused on transparency and customer empowerment, enabling borrowers to shop multiple lenders to find the best deal possible. By going deeper in the sales funnel, the customer journey and experience is greatly improved.

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